Technical guide · JC Keller
How to turn a logo into a giant inflatable
From vector artwork to a stable three-dimensional emblem without losing the identity of the mark.

01
Analyse the drawing
Contours, negative spaces, intersections and fine details reveal which proportions must remain exact and which areas need a discreet technical adjustment.
02
Create depth
Thickness is chosen according to final height, viewpoint and stability. Internal volumes or specific assemblies may support very slender shapes.
03
Match the finish
Coloured membrane, print, paint or applied graphics reproduce the brand presence. Gloss, matt, transparent and illuminated finishes each change its spatial impact.
04
Choose the installation
Floor support, suspension, ballast, inflation, transport and dismantling influence the design from the first sketch.