Stanley · La Samaritaine · Retail · Made-to-order display elements
Inflatable display elements for Stanley at La Samaritaine
Custom inflatable display elements fabricated by JC Keller for Stanley’s corner at La Samaritaine, developed with Blacksoap and integrated beneath product displays.

The project
The brief and the finished object
JC Keller fabricated made-to-order inflatable elements for Stanley’s corner at La Samaritaine, with the agency Blacksoap. White volumes with rounded reliefs form part of the display bases beneath green presentation surfaces.
The display in context
The wider photograph shows the green floor, product islands and organisation of the corner. The detail view shows Stanley bottles on the display surfaces above the white inflatable elements. Their rounded form and texture contrast with the surrounding display structure.
Project credits
Inflatable elements: JC Keller. Agency: Blacksoap. Brand and location: Stanley, La Samaritaine.

Key facts
- Stanley
- La Samaritaine
- Agency: Blacksoap
- Custom inflatable elements