Application · Retail and visual merchandising
Custom inflatable retail and window displays
Choose the inflatable element that serves your product, space and display concept — designed and manufactured in the JC Keller Paris workshop.
What can the workshop make for your display?
A retail brief may call for an inflatable base beneath a product, a sculptural backdrop, a branded volume or a transparent showcase. The right solution depends on what visitors should see, the available space and how the object will be installed. JC Keller develops the inflatable elements around those decisions, working with brands, agencies and visual-merchandising teams.
Choose by the role of the object
- Custom inflatable display elements and scenic shapes: plinths, columns, blocks, rings and shaped backdrops developed around the surrounding display.
- Giant product replicas: a recognisable bottle, tube, jar or pack reproduced as an inflatable volume.
- Printed and branded spheres: graphics carried by a rounded form, with finish and size defined on the product page.
- Vitribulle transparent display bubbles: an object presented within a transparent envelope on a technical base.
The detailed dimensions and construction options belong to each product family. Here, the starting point is how that product will work within the window or store.
Inflatable display elements at La Samaritaine
For Stanley’s corner at La Samaritaine, JC Keller fabricated white inflatable elements with the agency Blacksoap. They form part of the bases beneath green presentation surfaces. The wide view and detail show how the soft volumes relate to the products and the surrounding display structure.
Window installations and scenic backdrops
The blue form in the Sonia Rykiel window creates a shaped backdrop within the storefront. Diptyque’s Galeries Lafayette installation uses illuminated, balloon-shaped scenic volumes. Nike’s Champs-Élysées display uses a transparent bubble as part of its window setting. These are different visual roles, developed for their individual spaces.
Frame the product without reproducing it
Inflatable scenery can also surround the original product. The Miu Miu fragrance photographs show real perfume bottles arranged on coloured inflatable elements. The fabricated backdrop and a giant replica of the bottle are two different solutions.
A brief built around the store
Send the window or floor plans, dimensions of the products, viewing angles, access openings and installation dates. Identify what the shop-fitting team will provide and which inflatable elements the workshop should manufacture. Power, inflation, attachments and handling are studied for the setting. If the display will be reused or travel between stores, include packing, storage and installation responsibilities in the brief.
For an international project, the destination and access constraints help define transport and installation support. Scope and timing are agreed for the individual project.
Planning the display
Can the inflatable fit an existing window?+
Share the usable opening, interior dimensions and access route. The workshop assesses the shape and assembly around those constraints.
Should I choose a replica or a display bubble?+
A replica turns the product shape into an inflatable object. A Vitribulle presents the original subject inside a transparent envelope on a base. The choice follows the visual purpose and the object to display.
Can the installation be reused?+
Repeated use should be included in the brief. Handling, attachment points, packing and storage are discussed for the chosen construction.
From application to fabrication
Explore custom inflatable fabrication or prepare the project brief.